740 PARK is a “whose who” of heirs, owners and executives of such billboard-sized brands as Standard Oil, Gulf Oil, Seagram, Campbell Soup, Chrysler, Saks Fifth Avenue, Friendly’s Ice Cream, Avon Products, Anaconda Copper, the New York Central, Bonita Banana, Pullman, Milliken, Look Magazine and currently, Time-Warner, Estee Lauder, TV Guide, Blackstone Group, United Technologies, and Loew’s. But most of all it is a rich social history of, and a glimpse into a monied world — past and present, that most of us can only dream about.

About the Author

Provocative cultural journalist and New York Times best-selling author Michael Gross is currently a Contributing Editor at Travel & Leisure and a Contributing Writer at Radar. He has previously held positions at The New York Times, New York Magazine, Radar, George, and Esquire. His writing has has also appeared in Vanity Fair, Interview, Details, Elle, Architectural Digest, American Photo, Town & Country, Cosmopolitan, and he has also written for the Washington Post, the International Herald Tribune, the Village Voice, the San Francisco Chronicle, and the Chicago Tribune. He has profiled subjects from John F. Kennedy, Jr. to Greta Garbo, Richard Gere and Ivana Trump, and he has written on subjects such as divorce, plastic surgery, Greenwich Village, and sex in the 90’s. He is the author of The New York Times best-selling Model: The Ugly Business of Beautiful Women (1995), which was published in 8 countries; My Generation (2000), a biography of the Baby Boom generation, and Genuine Authentic: The Real Life of Ralph Lauren (2003). He lives in New York City.

740 PARK
The Story of the World’s Richest Apartment Building
By Michael Gross
Published by Broadway Books
The Doubleday Broadway Publishing Group
October 18, 2005/Hardcover
$26.95; 531 pages; ISBN: 0-385-51209-0
www.mgross.com
www.broadwaybooks.com

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Advance Praise for 740 PARK

“Finally! A look inside the golden tabernacle of high society. This book gives you the back story — and more — about America’s ruling class. And you always thought Fifth Avenue was the prestigious address. Dream on!” — Kitty Kelley